About Us

The Healthcare Industry's First Facility-Wide Vendor Relationship Management (VRM) Solution

Our Story

Frustrated after over thirteen years in medical sales and experiencing the antiquated processes that cause clinical personnel and healthcare industry reps to waste copious amounts of time scrambling to get patient care needs met in time, our founder set out to solve this problem because the current way is manual, broken, frustrating, wasting millions of valuable time and everyone in healthcare is OVER IT.

Founded in 2019, Cheryl Halbert conducted extensive market research before “betting the farm” to find a better way.  Her daily driver is her WHY in life –  to make a positive impact on those she’s honored to call colleagues and customers by making their jobs easier.  How she’s doing that is by continuing to challenge the status quo and spearheading a new product category. 

Healthcare VRM will change the game in healthcare. There is a better way and we can’t wait for you to experience it.

The Problem

Healthcare is so busy playing whack-a-mole in a “we’ve always done it this way” system that doesn’t have a PAUSE button.  This continues to prove why it’s so challenging to quantify the wasted cost of manual tasks required of healthcare personnel. 

Now post-COVID, the whack-a-moles are appearing quicker due to the revolving door of changing healthcare personnel, reps, providers, contracts, territories, products, and companies. Like Buddy the Elf revolving door speed, except it’s not fun. Business continuity efforts are increasingly suffering on both sides of the aisle.

How We Achieve Our Mission

Headquartered in Austin, Texas, RepSource is paving the healthcare VRM path with a B2B software as a service (SaaS) solution that manages changes at the source to provide a customer-facing solution connecting current healthcare reps to the products and services they provide in a searchable database.

Carefully architected with Application Programming Interface (API) integrations, RepSource continuously verifies the employment status and rep, role, territory, product, and service changes of vendor representatives at the source and includes a required verification process for every healthcare customer accessing the database.  

Our Values

  1. Golden Rule: Do unto others as you would have them do unto you.
  2. Trust – Built like our loved one’s life depends on it.
  3. Responsibility – We celebrate wins and take ownership when we fall short.
  4. Grit – We put in the time and hard work to fix the problems at the source. No shortcuts or bandaids.
  5. KISS – Keep it simple silly.  Healthcare is complicated enough.  Let’s be different and easy.
  6. Gratitude: We say thank you for lessons learned, feedback shared and the honor to positively impact the daily work lives of lifesavers.

Our Mission

It’s bold like our colors, but as Nelson Mandela famously said, “It always seems impossible until it’s done.”

RepSource strives to be the healthcare industry’s most trusted, comprehensive, and leading vendor relationship management (VRM) solution by managing constant change at the source for peerless patient care, every time.

  • We help healthcare customers keep pace with ever-changing reps, roles, products, and companies through a current, continuously verified database that matches every product to the right representative for each facility.
  • We help healthcare representatives collect real-time sales leads to gain access to their customers, stay top-of-mind through staff and shift changes, and put unsurpassed customer service on autopilot.
  • We achieve our mission with the first and only continuously verified database of healthcare reps and their products, coupled with a centralized vendor scheduling solution for transparency of communication and coordination efforts across clinical care teams, accessible 24/7.

Meet our team

Founder & CEO

Cheryl Halbert

Cheryl is an award-winning, veteran medical device representative that started her career with a small distributor.

Cheryl is an award-winning, veteran medical device representative that started her career with a small distributor and later recruited by Medtronic to work in the Structural Heart division as a Senior Sales Representative. Having worked for the smallest and largest medical device companies, Cheryl’s niche sales experience identified a universal gap in the market. Armed with a Bachelor of Science degree from the University of Illinois at Urbana-Champaign, an Invited mini-MBA, and a work ethic from growing up on a dairy farm, Cheryl is now the Chief Enablement Officer of RepSource in an effort to make a bigger impact.
John Lebowitz
Company Advisor

John Lebowitz

John has over 35+ years of supply chain executive experience in the Healthcare, Technology, and Services industries.

John has over 35+ years of supply chain executive experience in the Healthcare, Technology, and Services industries. He recently retired as the Vice President of Supply Chain Operations for Stryker. John is also a Distinguished Faculty Fellow for the University of Tennessee Haslam Global Supply Chain Institute. He is an advisor and investor in several supply chain related start-up firms and is involved with various community organizations including serving on the board of Wonders and Worries and is president of the 30A Alliance

His education includes a Bachelor’s degree in Business Administration and Accounting from Bentley University; and a Master’s degree in Business Administration from St. Edwards University. Ongoing education includes executive programs at the Harvard Business School. He has guest lectured at various universities and professional organizations, and has contributed to articles/blogs on supply chain throughout his career.

John joined RepSource as he believes improved patient care is centered around creating connectivity and action orientated information that allows caregivers to have the tools to drive the best possible outcomes. RepSource is uniquely positioned to be the conduit between medical vendors and the caregivers themselves.

Customer Success Manager

Lindsey Procknow

An accountant by trade, Lindsay’s career has focused on operations in the public accounting, telemedicine and molecular diagnostics fields.

An accountant by trade, Lindsay’s career has focused on operations in the public accounting, telemedicine and molecular diagnostics fields. Her passion for customer success and intuitive products stems from her love of complex problem solving, process optimization, and customer engagement. Lindsay joined RepSource™ to help build a better healthcare experience from the ground up and support a woman entrepreneur.
Company Advisor

Dr. Patrick Michael Plummer

Dr. Patrick Michael Plummer is a professor of entrepreneurship and innovation at Penn State University, specializing in the business of healthcare.

Dr. Patrick Michael Plummer is a professor of entrepreneurship and innovation at Penn State University, specializing in the business of healthcare. He started at Penn State in 2016 after a 25-year entrepreneurial career. During his career, he started three different healthcare data/analytics’ firms that he sold to publicly-traded or venture-capital-backed firms. After each acquisition, he served as a corporate officer or as a member of its board of directors. Patrick holds a doctorate and masters’ in business administration and an undergraduate in biomedical engineering. He joined RepSource to help with its unique value-chain data integration.
Company Advisor

John Strong

John is a 40-year veteran of the healthcare industry, with highlights including President and CEO of Consorta (now HealthTrust), Senior Vice President of Premier and now Co-Founder and Chief Consulting Officer of Access Strategy Partners, Inc.

John is a 40-year veteran of the healthcare industry, with highlights including President and CEO of Consorta (now HealthTrust), Senior Vice President of Premier and now Co-Founder and Chief Consulting Officer of Access Strategy Partners, Inc. He joined the RepSource™ team because it is a practical solution to a real problem. Trying to locate medical device representatives, especially with all the changes brought on with the pandemic, and our new ‘virtual world’ is still critical pre-surgery and sometimes during surgery. RepSource™ provides a real organization of contact information that can be easily updated, especially during this time of massive change and reorganizations by many companies.
Director of Technology

Jeff Israel

Jeff has spent his career helping teams build and deploy quality software products across large consulting firms, successful technology startups, and major media companies.

Jeff has spent his career helping teams build and deploy quality software products across large consulting firms, successful technology startups, and major media companies. As an early-stage startup, RepSource™ poses a compelling and new challenge for Jeff. He seized the opportunity to apply his engineering leadership experience towards a meaningful disruption in the healthcare industry.
Laura Velarde
Company Advisor

Laura Velarde

Laura has over 20 years of experience in healthcare to include holding an active RN license, med device sales, and over 8 years of hospital supply chain experience.

Laura has over 20 years of experience in healthcare to include holding an active RN license, med device sales, and over 8 years of hospital supply chain experience. As a supply chain expert, Laura understands the challenges of identifying the appropriate reps for requested products and the value RepSource provides. Utilizing RepSource improves workflow efficiencies for healthcare vendors and personnel by decreasing the amount of time it takes to contact the right rep, therefore improving timely patient care and vendor customer service. Laura holds an MBA in Healthcare Management and is an MSF candidate at Johns Hopkins University Carey School of Business.

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