About Us

Healthcare's Leading Vendor Performance Optimization (VPO) Solution

Beginnings in Frustration:
The year is 2019. In Austin, Texas, after 13 award-winning years in medical sales, Cheryl Halbert has had enough. She’s seen her customers and colleagues, the heart of healthcare, wade through frustrating, outdated processes, scrambling against time to get crucial patient care needs met. Why does healthcare feel like a frenzied game of whack-a-mole? Why, in the face of a world that advances so fast, does the healthcare system stutter with the mantra, “We’ve always done it this way”? This isn’t just about efficiency; it’s personal. The stakes? Millions of wasted money, hours, patient care, and the sanity of every individual in healthcare.

The Vision & The Leap:
With a fierce commitment to her WHY – to simplify and positively impact the lives of her cherished colleagues and customers – Cheryl daringly takes a leap. She’s not just introducing a product; she’s pioneering a category. Enter Healthcare VPO – Vendor Performance Optimization. An innovation that promises to recalibrate how healthcare functions, rooting for a system that works smarter, not harder.

Post-COVID Quandaries:
The world changes, and post-COVID, the revolving doors in healthcare whirl even faster, with more reps, providers, contracts, territories, and products entering the mix. The “Buddy the Elf” speed isn’t delightful anymore. Instead, it’s causing business continuity to falter, with both providers and reps feeling the strain.

RepSource’s Offering:
Emerging from this chaos is RepSource, a beacon with its B2B SaaS solution. It addresses the heart of the problem, automating the management of ever-evolving changes with a customer-centric solution. Imagine a world where every healthcare professional has their current, contracted reps, products, and the services they offer at their fingertips. Thanks to advanced API integrations, RepSource is always in sync, verifying contracts, employment statuses, territories, and more, ensuring only verified individuals can access this valuable vault of information.

For Hospitals & GPOs: Navigate contracts smoothly and secure vendor rep identities.
For MedTech & Suppliers: Consistent revenue through changing times and streamlined credential management.

Value Cornerstones:
– Golden Rule: Do unto others as they would do unto you.
– Trust: Built like our loved one’s life depends on it.
– Responsibility: We revel in our victories and own our missteps.
– Grit: We do the hard work and fix problems at the source. No bandaids or shortcuts.
– KISS: Keep It Simple Silly.  Healthcare is complicated enough. Let’s be different and easy to do business with.
– Gratitude: Every lesson, feedback, and opportunity to make a difference is an honor and step toward positively impacting the daily work lives of lifesavers everywhere.

Our Invitation:
At the crossroads of need and innovation, RepSource beckons. To every lifesaver in healthcare, we extend an invitation: join us, and let’s shape a future where healthcare isn’t just efficient but also empowering.

Our Mission

Pioneering Seamless Vendor Solutions for a Revitalized Healthcare Ecosystem

Visionary Roots:
Embracing the spirit of Nelson Mandela’s words – “It always seems impossible until it’s done” – we at RepSource are not just daring but determined. With a mission as vivid as our colors, we’re driven to redefine and optimize the healthcare vendor landscape.

Unparalleled Value for Hospitals and GPOs:
Understanding the critical imperatives of hospitals and GPOs, RepSource crafts a seamless path for your clinical teams to maintain contractual compliance. But we don’t stop there. With an acute focus on security, we actively bridge the non-employee identity security chasm that vendor representatives frequently grapple with. With RepSource, you gain the dual advantage of streamlined contracts and bolstered security.

Empowering MedTech and Healthcare Suppliers:
In the evolving theatre of healthcare, where personnel changes are the norm, MedTech companies and suppliers face the challenge of maintaining consistent contract revenue streams. RepSource provides an antidote. Not only do we simplify your revenue-driving efforts, but our platform also offers a streamlined process to issue, oversee, and rescind supplier credentials. Your vendor credential management becomes efficient, transparent, and effortlessly manageable.

The RepSource Distinction:
At our core, we are driven by a singular goal: facilitating optimum patient care amidst the ever-shifting dynamics of the healthcare industry. Our continuously updated database ensures that each contracted product aligns with its designated representative(s), providing you with real-time accuracy. Furthermore, healthcare reps are empowered with real-time sales leads, ensuring they remain forefront amidst staff transitions and offer unmatched customer service.

Complementing this, our centralized vendor scheduling solution introduces an era of transparent communication and coordination amongst clinical care teams. Available 24/7, we ensure you’re always connected, and always informed.

Join Us on This Journey:
With RepSource, what might seem ‘impossible’ transforms into achievable excellence. We invite you, the leaders and decision-makers of the healthcare sector, to partner with us. Let’s co-author a narrative of enhanced efficiency, security, and impeccable patient care.

Meet our team

Founder & CEO

Cheryl Halbert

Cheryl is an award-winning, veteran medical device representative that started her career with a small distributor.

Cheryl is an award-winning, veteran medical device representative that started her career with a small distributor and later recruited by Medtronic to work in the Structural Heart division as a Senior Sales Representative. Having worked for the smallest and largest medical device companies, Cheryl’s niche sales experience identified a universal gap in the market. Armed with a Bachelor of Science degree from the University of Illinois at Urbana-Champaign, an Invited mini-MBA, and a work ethic from growing up on a dairy farm, Cheryl is now the Chief Enablement Officer of RepSource in an effort to make a bigger impact.
John Lebowitz
Company Advisor

John Lebowitz

John has over 35+ years of supply chain executive experience in the Healthcare, Technology, and Services industries.

John has over 35+ years of supply chain executive experience in the Healthcare, Technology, and Services industries. He recently retired as the Vice President of Supply Chain Operations for Stryker. John is also a Distinguished Faculty Fellow for the University of Tennessee Haslam Global Supply Chain Institute. He is an advisor and investor in several supply chain related start-up firms and is involved with various community organizations including serving on the board of Wonders and Worries and is president of the 30A Alliance

His education includes a Bachelor’s degree in Business Administration and Accounting from Bentley University; and a Master’s degree in Business Administration from St. Edwards University. Ongoing education includes executive programs at the Harvard Business School. He has guest lectured at various universities and professional organizations, and has contributed to articles/blogs on supply chain throughout his career.

John joined RepSource as he believes improved patient care is centered around creating connectivity and action orientated information that allows caregivers to have the tools to drive the best possible outcomes. RepSource is uniquely positioned to be the conduit between medical vendors and the caregivers themselves.

Customer Success Manager

Lindsey Procknow

An accountant by trade, Lindsay’s career has focused on operations in the public accounting, telemedicine and molecular diagnostics fields.

An accountant by trade, Lindsay’s career has focused on operations in the public accounting, telemedicine and molecular diagnostics fields. Her passion for customer success and intuitive products stems from her love of complex problem solving, process optimization, and customer engagement. Lindsay joined RepSource™ to help build a better healthcare experience from the ground up and support a woman entrepreneur.
Company Advisor

Dr. Patrick Michael Plummer

Dr. Patrick Michael Plummer is a professor of entrepreneurship and innovation at Penn State University, specializing in the business of healthcare.

Dr. Patrick Michael Plummer is a professor of entrepreneurship and innovation at Penn State University, specializing in the business of healthcare. He started at Penn State in 2016 after a 25-year entrepreneurial career. During his career, he started three different healthcare data/analytics’ firms that he sold to publicly-traded or venture-capital-backed firms. After each acquisition, he served as a corporate officer or as a member of its board of directors. Patrick holds a doctorate and masters’ in business administration and an undergraduate in biomedical engineering. He joined RepSource to help with its unique value-chain data integration.
Company Advisor

John Strong

John is a 40-year veteran of the healthcare industry, with highlights including President and CEO of Consorta (now HealthTrust), Senior Vice President of Premier and now Co-Founder and Chief Consulting Officer of Access Strategy Partners, Inc.

John is a 40-year veteran of the healthcare industry, with highlights including President and CEO of Consorta (now HealthTrust), Senior Vice President of Premier and now Co-Founder and Chief Consulting Officer of Access Strategy Partners, Inc. He joined the RepSource™ team because it is a practical solution to a real problem. Trying to locate medical device representatives, especially with all the changes brought on with the pandemic, and our new ‘virtual world’ is still critical pre-surgery and sometimes during surgery. RepSource™ provides a real organization of contact information that can be easily updated, especially during this time of massive change and reorganizations by many companies.
Co-Founder & Director of Technology

Jeff Israel

Jeff has spent his career helping teams build and deploy quality software products across large consulting firms, successful technology startups, and major media companies.

Jeff has spent his career helping teams build and deploy quality software products across large consulting firms, successful technology startups, and major media companies. As an early-stage startup, RepSource™ poses a compelling and new challenge for Jeff. He seized the opportunity to apply his engineering leadership experience towards a meaningful disruption in the healthcare industry.
Laura Velarde
Company Advisor

Laura Velarde

Laura has over 20 years of experience in healthcare to include holding an active RN license, med device sales, and over 8 years of hospital supply chain experience.

Laura has over 20 years of experience in healthcare to include holding an active RN license, med device sales, and over 8 years of hospital supply chain experience. As a supply chain expert, Laura understands the challenges of identifying the appropriate reps for requested products and the value RepSource provides. Utilizing RepSource improves workflow efficiencies for healthcare vendors and personnel by decreasing the amount of time it takes to contact the right rep, therefore improving timely patient care and vendor customer service. Laura holds an MBA in Healthcare Management and is an MSF candidate at Johns Hopkins University Carey School of Business.

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